TOTAL EXECUTIVE SECURITY

security meets los angeles

stay true.
stay you.

Total Executive Security (TES) approached us to build a brand from nothing, a personal protective services firm founded by a former Global Head of Cybersecurity and Risk Management, entering a competitive, high-net-worth market in Southern California ahead of the 2028 LA Olympics. With no existing visual reference points and a limited budget, the challenge was to position TES as a legitimate force in an industry where most competitors were still running on outdated, decades-old websites. I designed a seven-point "eye" logo to visually capture the brand's 360-degree, all-seeing approach to protection, and built the identity around a neo-noir aesthetic, a mid-century typeface and a red, white, and black palette that nodded to the history of detective work in Los Angeles.

That identity became the backbone of a custom-designed microsite designed by our senior designer, anchored by a zoom function that draws the viewer through the eye logo and directly into the site from the first scroll which ties back to the strapline "visionary protection." The result was a sleek, minimal site that turned a from-scratch brief into a confident market debut.