EXPERIENTIAL

lgbtq+ & mercedes-benz

As part of the Mercedes-Benz LGBTQ+ digital ad campaign, which aims to affirm the brand's support of the LGBTQ+ community, we created a VIP, invitation-only, immersive event at the New York International Auto Show (NYIAS), hosted by Mercedes-Benz. It’s an annual event that occurs in April, and the timing is deliberate: we aimed to communicate that Pride should be celebrated beyond the month of June. We created a memorable and LGBTQ+ -focused experience by developing an event theme, a custom look and feel, craft cocktails, live music performances, and a sneak peek at the newest Mercedes-Benz vehicles. In 2019, the event garnered a total of 1,021 RSVPs, and there was a 10% higher turnout rate than previous years.

As part of the Mercedes-Benz LGBTQ+ digital ad campaign, which aims to affirm the brand's support of the LGBTQ+ community, we created a VIP, invitation-only, immersive event at the New York International Auto Show (NYIAS), hosted by Mercedes-Benz. It’s an annual event that occurs in April, and the timing is deliberate: we aimed to communicate that Pride should be celebrated beyond the month of June. We created a memorable and LGBTQ+ -focused experience by developing an event theme, a custom look and feel, craft cocktails, live music performances, and a sneak peek at the newest Mercedes-Benz vehicles. In 2019, the event garnered a total of 1,021 RSVPs, and there was a 10% higher turnout rate than previous years..