NOVA TECH

a new science behind invoicing

stay true.
stay you.

Our design thinking for visual brand indentity for Nova Tech, a Dutch financial technology (fintech) start-up, revolves around positioning Nova as an “illuminator,” shedding light on innovative solutions for clients grappling with invoicing challenges. Beyond the astronomical connotation of “nova,” the design captures the essence of both astronomical brightness and newness in a modern, distinctive manner. The symbol, deviating from conventional star motifs, represents Nova being lit by an unknown source, drawing inspiration from photos of the moon illuminated by the sun, metaphorically reflecting how Nova's solutions enlighten clients. This concept extends dynamically to the website, where the cursor acts as a literal light source. The brand’s forward-looking modernity is reinforced by the choice of the Degular font and a digital-friendly blue palette with vibrant accents of yellow and pink, creating a visually compelling and future-facing Nova brand identity.